The model for tomorrow, and this is the model I’ve been using with enormous enthusiasm since I started blogging back in 2001, is to try everything. Make mistakes. Surprise ourselves. Try anything else. Fail. Fail better. And succeed in ways we never would have imagined a year or a week ago.
This happens all. the. time.
Client: We don’t think you’ve delivered the quality of work that was in the reference video we sent you.
Me: Well, sir, that’s because the reference video had an $8,000 production cost, and you have a $400 budget.
Client: Why would that make a difference?
The eyes shout what the lips fear to say.